Skip to content




    At BY LILJA, we are committed to maintaining the trust and confidence of our visitors to our web site. In particular, we want you to know that BY LILJA is not in the business of selling, renting or trading email lists with other companies and businesses for marketing purposes. We just don’t do that sort of thing. But just in case you don’t believe us, in this Privacy Policy, we’ve provided lots of detailed information on when and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others and how we keep it secure.

    1 Personal Information
    1.1 We may collect and store the following personal information about you:
    (a) certain information required to register with the Site (including title, first and last name, telephone number, email address and delivery and invoice address);
    (b) details of any requests for Products you make through the Site;
    (c) billing information such as your credit card number and expiry date; and
    (d) other information you generate as a result of Site interactions.

    2 Automated Collection
    We may automatically collect information such as the type of internet browser and operating system you use, the Internet Protocol (IP) address of the computer you are using, the website from which you linked to our Site and the website you visit as you leave the Site. We use this information to collect broad demographic information about the visitors to the Site and to improve the Site’s content and to help us understand how users are interacting with the Site and services provided.

    3 Use of Personal Information
    3.1 Our primary purpose in collecting user information is to provide you with a safe, smooth, efficient and customised experience and to provide the Product(s) you may have requested.

    3.2 By using our Site and providing your personal information, you agree that we may use your personal information in order to:
    (a) administer the Site;
    (b) process your order(s), including dispatch, payment and returns (if applicable);
    (c) collect payment for any Products we provide to you;
    (d) make general improvements to our Site and the Products we offer;
    (e) analyse how customers are making use of the Site;
    (f) resolve disputes and troubleshoot problems;
    (g) enable third parties to carry out technical, logistical or other functions on our behalf;
    (h) prevent, detect and investigate potentially prohibited or illegal activities (including fraud and abusive use of the Site), and enforce our Website Terms and Sale Terms; and
    (i) notify you of certain offers and new products (subject to your right to unsubscribe or opt-out).

    4 Sharing Personal Information
    4.1 Credit or debit card payments will be collected by us. In order for payments to be processed you may need to provide some necessary details to our payment processor. We tell you about this at the point we collect that information on the Site.

    4.2 We may also share your personal information with:
    (a) other companies we have instructed to provide services or goods for us;
    (b) law enforcement agencies, other governmental agencies or third parties if we are required by law to do so; and
    (c) other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organisation with that entity.

    4.3 Except as expressly set out in this Privacy Policy, our Website Terms or our Terms of Sale, we will not disclose any of your personal information without your permission.

    5 Links to and from other websites
    5.1 We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our Site and we recommend that you check the policy of each website you visit and contact its owner or operator if you have any concerns or questions.

    5.2 In addition, if you linked to this Site from a third party website, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party website and recommend that you check the policy of that third party website and contact its owner or operator if you have any concerns or questions.

    5.3 You are not entitled (nor will you assist others) to set up links from your own website(s) to the Site (whether by hypertext linking, deep-linking, framing, toggling or otherwise) without our prior written consent, which we may grant or withhold at our absolute discretion.

    6 Security and Storage of Personal Information
    6.1 Although we maintain safeguards to protect your personal information from unauthorised or inappropriate access, the transmission of information via the internet is not completely secure and we cannot guarantee the security of your personal information transmitted to us or provided through the Site.

    6.2 As part of our service of providing Products to you through the Site, the information you provide to us may be transferred to countries outside of the Iceland ("IS"). By way of example, this may happen if any of our servers are from time to time located in a country outside of the IS or one of our service providers is located in a country outside of the IS. These countries may not have similar data protection laws to the IS. If we transfer your information outside of the IS in this way, we will take steps with the aim of ensuring that your privacy rights continue to be protected as outlined in this Privacy Policy.

    6.3 If you use the Site while you are outside the IS, your information may be transferred outside the IS.

    7 Opt-Out
    Where we use your personal information for mailing purposes, you will have the right to unsubscribe at any time. To unsubscribe just click on the unsubscribe link of any marketing email that you receive from us.

    8 Contacting Us
    If you have any questions about this Privacy Policy, please contact us by clicking here.

    9 Changes to this Privacy Policy
    9.1 We may amend this Privacy Policy at any time by posting the amended terms on the Site. All amended terms will automatically take effect immediately on posting. Please check this Privacy Policy periodically to inform yourself of any changes. In continuing to use the Site you confirm that you accept the then current terms and conditions in full at the time you use the Site.


    We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.

    dont miss out on our latest news

    follow us @byliljan